5 Signs Your Business Website Needs a Redesign
- Ryan Lloyd
- Oct 24
- 5 min read
Why Website Design Matters
Your website is often the first impression people get of your business — and as we all know, first impressions matter. Whether you’re a start-up, a local service provider, or an established company, your website should reflect your professionalism, communicate your message clearly, and make it easy for customers to take action.
But even well-built websites don’t last forever. Technology changes, design trends evolve, and customer expectations keep rising. What looked great three years ago might now look dated or be underperforming.
If you’re wondering whether it’s time for a refresh, here are five clear signs your business website could benefit from a redesign.
1. It’s Not Mobile-Friendly
Over 60% of website traffic in the UK now comes from mobile devices, and that number is still growing. If your website doesn’t display properly on phones or tablets — or if users have to pinch, zoom, and scroll just to navigate — you’re likely losing potential customers before they even get started.
A modern website should automatically adjust to any screen size, load quickly, and offer simple, touch-friendly navigation.
A mobile-responsive design isn’t just about convenience — it’s about credibility. People expect professional businesses to have websites that work seamlessly on any device. If yours doesn’t, it’s time for an upgrade.
2. It Feels Dated or Doesn’t Match Your Brand
Design trends move quickly, and customers can spot an outdated site instantly. If your colours, fonts, or layout haven’t been updated for years, or if your current branding doesn’t match what’s on your website, it can make your business look inconsistent and behind the times.
Your website should feel like an extension of your brand — clean, clear, and aligned with your logo, tone of voice, and marketing materials.
A redesign gives you a chance to modernise visuals, update messaging, and create a cohesive look that represents who you are today, not who you were when the website first launched.
3. It’s Slow to Load or Has Technical Issues
Few things turn visitors away faster than a slow-loading website. Studies show users expect a page to load in under three seconds — anything longer, and they’re likely to click away.
A sluggish site could be caused by outdated code, oversized images, or too many plugins. In some cases, hosting issues or poor optimisation can make things even worse.
If you’ve noticed that your website takes ages to load, pages break, or links don’t work properly, those are clear signs it needs attention. Not only does this affect user experience, but it can also harm your search visibility, as Google favours sites that perform smoothly.
A redesign allows you to tidy up the back end, remove unnecessary clutter, and rebuild on a faster, more secure foundation.
4. You’re Not Getting Enquiries or Sales
Your website might look nice, but if it isn’t converting visitors into customers, something’s not working. Maybe people are landing on your site but not getting in touch. Maybe your contact form goes unnoticed, or your call-to-action buttons are hidden away.
A good website should do more than just exist — it should perform. That means clear messaging, intuitive navigation, and strong calls to action that guide users towards making contact or purchasing.
If enquiries have dropped or your online sales are slow, it could be time to rethink your layout and structure. A redesign focused on usability and conversion can make all the difference.
5. You Struggle to Update It Yourself
If updating your website feels like a chore — or worse, something you avoid altogether — it’s likely built on an outdated system. Many older websites use platforms or themes that aren’t user-friendly, forcing you to rely on a developer for even small changes.
Modern platforms, like Wix or WordPress, make it easier than ever to manage your own site. You should be able to update text, swap images, or post a new blog without stress.
If your current setup feels clunky or limited, a redesign can move you onto a platform that’s more flexible, secure, and future-ready.
Bonus Sign: Your Competitors Have Moved On
This one stings a little — but it’s worth mentioning. If your competitors’ websites look cleaner, run smoother, or simply feel more professional than yours, potential customers will notice.
A fresh, modern design shows you care about your business image and take pride in your online presence. Falling behind your competitors visually can unintentionally make your brand seem less active or less trustworthy.
The Benefits of a Redesign
Redesigning your website isn’t just about looks — it’s about creating a better experience for your audience and making your business easier to find online. Some of the benefits include:
Improved first impressions – Your site feels current and professional.
Better user experience – Easier navigation and faster loading speeds.
Increased enquiries – Clear calls to action that encourage contact.
Stronger SEO foundation – Built using best practices for visibility.
More control – Easily update your own content without needing support.
A redesign starts with structure — wireframes help plan the layout and flow of a new website to create a smoother, more effective user experience.
When Is the Right Time to Redesign?
Most businesses refresh their website every three to five years, depending on changes in branding, technology, and goals. If you’ve noticed more than two of the signs above, it’s probably the right time to start planning a redesign.
Think of it as maintaining your online storefront — keeping it fresh, relevant, and ready to impress.
Final Thoughts
Your website should represent your business at its best. If it feels outdated, slow, or disconnected from your brand, it could be costing you valuable customers.
A redesign doesn’t have to be daunting — it’s an opportunity to create something modern, user-friendly, and built to grow with your business.
At Lloyd Visuals, we design websites that look great, work smoothly, and help you get the most out of your online presence.
Ready to give your website a fresh start?👉 Get in touch with Lloyd Visuals to discuss your redesign ideas and receive a tailored quote that fits your goals and budget.
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